University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Web Publication Checklists

Website branding checklist

All websites must use an approved web header and footer available on the web templates download page.

Approved web headers include the block M and wordmark (Driven to Discover is optional), the myU and One Stop buttons, the search bar, and the campus links. The two options look like this:

UofM web headers

The approved web footer include the Regents copyright statement, the equal opportunity statement, the date the page was last modified (somewhat optional), and links to Parking & Transportation, Maps & Directions, Directories, Contact UofM, and Privacy. The footer looks like this:

UofM web footer

The wordmark and block M cannot be repeated anywhere on a website – they should appear only in the header.

No University unit logos—University units are not allowed to have a unit logo other than the approved unit/wordmark combination. Unit/wordmark combinations contain the wordmark and are therefore not allowed on unit websites.

No third party logos—No third-party logos should be included in any official University electronic communication without a signed agreement between the University and the outside vendor or company. Whenever possible, sponsors or collaborators should be indicated in text, not with a logo.

Web publishing checklist

  • Use the template header and footer in either the 760 or 960 pixel width, available in the web templates download section.
  • Copyedit your content before coding, then proof copy before publishing.
  • For readability, use background colors that are light or white and type that is dark or black. Minimize use of background patterns.
  • Avoid scrolling and flashing text and animation.
  • Test all your links before publishing to make sure they work.
  • Be sure to include your tracking code, such as Urchin or Google Analytics, before publishing.
  • Make sure all your images have been saved for the web to reduce download time and have alt tags.
  • Each page on your site should have a unique title and a <meta> tag with a unique description.
  • Test and validate your web pages on various browsers and platforms, and use HTML and CSS testers; see Testing and Validation.
  • Make sure your pages are accessible; see Accessibility and Usability.

Web template modification checklist

When using the web templates, there are certain things that you should change or update to reflect your specific site and to follow best practices for website publishing.

  • Change/update meta tags.
  • Make sure you have "alt" description text for all images.
  • Update the information for the print style sheet if using it (recommended). If you're not using a print style sheet, the reference to the style sheet and the print code in the templates can be removed.
  • Make sure all your coding is XHTML; see Resources for links to XHTML tools.
  • Test your code for HTML and CSS errors.
  • Test your site on various platforms and browsers.
  • Check the Template Versions page for any updates or fixes to the template code before launching your site.

Download the web publication checklist (476 K PDF).

Download the web checklist.

download directory

All downloads available on the Our Brand site, all in one convenient location.

Go to downloads.