University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


I Want to...

Click on any option below for information about tackling any of these tasks.

Don't see your need addressed? Let us know what you're trying to do. We'll point you in the right direction to find the information and possibly include the task on this page.

design a brochure or poster

For printed pieces, such as brochures or posters, be sure to follow our requirements and guidelines. There are many different ways and different software programs used to create brochures and posters. If you’re unfamiliar with the process, here are two simple ways to get you started.

Download a Word, InDesign, or PowerPoint template

Work within a pre-made Word, InDesign, or PowerPoint template to create a brochure or poster. Templates are compliant with graphic standards and print-ready.

Seek design assistance

The University’s Printing Services offers full-service design and printing services. Well-versed in University branding policy, and addressing and mailing standards—Printing Services is a trusted partner that can help with any communications need. For more information, visit Printing Services.

In addition, University Relations is happy to consult or review your design project to answer any questions you have about compliance with standards and policy.

make a blog with templates


University units may choose to use Google's Blogger to created branded blogs. A template and instructions are available on the Google Apps and Templates Guidelines site.

Blogs that are used to communicate official University business must be branded using the U's official web header and footer. Please contact if you have questions.

Note: The blog templates that include University branding cannot be used for personal blogs and cannot be used by students.

find a vendor or freelancer to support my project

University Printing Services provides full-scale digital and offset printing as well as inhouse design services. The University Sign Shop provides large-scale and solid substrate printing and design.

A list of contact information for outside vendors and freelancers for display, printing, design, photography, and other services is is maintained by University Relations. These vendors have been recommended by University offices that have used their services.

make a website

There are 5 things a unit needs to have before making a website on the domain.

  1. A communications plan for the site – what is its purpose, who will write site content, who will keep the content updated?
  2. A place to host the site – web server, site URL, and email address.
  3. A designer with web experience to design images, manipulate photos for web, and define a color palette for the site.
  4. Software for building a website, such as Dreamweaver and a photo/image manipulation software such as Photoshop.
  5. A qualified webmaster who understands how to connect to a web server and can use the University full-page templates or incorporate the U’s header and footer to construct the site’s pages. Minimally, anyone working with the web templates should have a good working knowledge of XHTML and CSS. Courses offered in technology training may be helpful as well.

When building your site, be sure to refer to the web publishing checklist. Once you begin to add code to the templates, the web page(s) should be checked often in a variety of browsers to be certain they still work. Typically if problems arise with a page or a site, it’s due to the code that has been added.

All University websites should be housed on the University's domain. See Domains in Web Requirements for more information.

Google Sites

If you're considering Google Sites for your website, please see the Google Apps Templates and Guidelines related to work on Google Sites with University branding.

use website headers and footers

The Brand Policy: Trademarks, Logos, Colors, and Seal requires that University websites use of the official web header and footer. Units are able to download headers and footers from this website, from GitHub, and through the base theme in Drupal.

Be sure to give yourself plenty of time and be thorough in your testing when constructing your site. The headers and footers validate "as is," but validation problems can occur when mixing new code with old.