University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Working together to consistently communicate "University of Minnesota" is a powerful way to increase public awareness of what we do.

This website lets you quickly find everything you need to convey the U of M brand. See Driven to Discover.

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Requirements and guidelines


Logo and template downloads


Apps and tools

Discovery is Illumination

Find requirements and guidelines as well as campaign assets for the Discovery is Illumination campaign.

Responsive resources

Download the responsive web header and footer for your responsive or mobile website. Be sure to check the requirements and guidelines for their use.