University of Minnesota
University Relations
Our Brand: How to Convey It
http://www.umn.edu/brand

Our Brand: How to Convey It.

 


Audio and Video Assets

See Requirements and Guidelines for more details about how to use the audio and video assets. See the Video Library for b-roll that can be used with your video productions.


Video

General animated opening

The general animated opening is designed for the beginning of a video and includes the wordmark and Driven to Discover logos. Two variations are available for download.

See Requirements and Guidelines for information about use.

Download HD-music only. HD—Music only.mov

Download HD-music and voiceover. HD—Music and voiceover.mov

Example of animated open graphic.

 


The close graphic should be used at the end of any video publication. An HD Photoshop graphic is included in the download.

See Requirements and Guidelines for information about use.

Download the close graphic.Close Graphic

Example of the close graphic.

 


The University of Minnesota name key/title bar can be used to identify a person or location on the screen, and is available as a Photoshop doc in HD.

See Requirements and Guidelines for information about use.

Download the name key. Name Key

Example of the name key.

 


A small block M on a maroon background is a simple way to identify the University.

See Requirements and Guidelines for information about use.

Download the block M. Block M

Example of the small block M.

 


Full-screen text graphic backgrounds are available for text screens. They are available in HD.

See Requirements and Guidelines for information about use.

Download full-screen text graphic backgrounds.Full-screen text graphic backgrounds

Example of full text background.

 


Two versions of a block M watermark are available to add the University of Minnesota identity to a video.

See Requirements and Guidelines for information about use.

Download block M watermark.Block M watermark

Example of block M watermark.

 


Sample backgrounds for green screen recordings are available.

See Requirements and Guidelines for information about use.

Download maroon greenscreen. Maroon.png (9.2 MB)

Download alternative maroon greenscreen. Maroon alternative.png (7 MB)

Download gold greenscreen. Gold.png (5.5 MB)

Download wall of ivy greenscreen. Wall of Ivy.png (7.4 MB)

Download regents seal sculpture greenscreen. U of M Sculpture Regents Seal.png (6.1 MB)

Download columns greenscreen. Columns.png (5 MB)

 


Audio

The audio assets included in this download are mp3 files. They can be used to brand the open or close of your audio podcast. There are options for voice-over with music as well as music only. The music-only file can also be used for your video projects as an audio bed under the close graphic.

See Requirements and Guidelines for information about use.

Download audio opening with Driven to Discover. Audio opening with Driven to Discover.mp3

Download audio opening without Driven to Discover. Audio opening without Driven to Discover.mp3

Download Driven to Discover music. Driven to Discover music.mp3

audio and video requirements

See the University's requirements for branding audio and video in the Requirements and Guidelines section.