University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Inauguration Assets

Please follow the basic elements of the brand standards, such as allowing for proper buffer space and not altering the graphics.


Inauguration assets

As the University welcomes President Eric Kaler, a variety of communications assets are available to help announce his inauguration and its theme, “Minnesota All.” Use the assets to promote related events you are hosting during the week (September 19 to 25). If you have any questions about using the Minnesota All assets, please contact University Relations.

What do we mean when we say Minnesota All?
It describes our campuses. Our communities.
Our corner of the world, populated with dynamic citizens.
We are doctors, designers, writers, chefs.
Artists, athletes, teachers, architects.
We build, we break, we grow, and we unite.
We are 160 years old.
And we’re more energetic than ever.
We live to learn, and we learn by living.
We make differences every day.
Because of this, we are the University of Minnesota.
Because of all of you, we are Minnesota All.

Choose from the asset downloads below.



Print and web graphics

This zip file contains a variety of assets in different file formats:

  • Logos for print – eps files
  • Logos for electronic – png and jpg files in two sizes
  • Email headers – png and jpg files
  • Flyer templates – Word and InDesign files
  • 11x17 posters – pdf files



Banner art

These Illustrator files are for outdoor building banners. If you’d like to print them, please go through the University Sign Shop, 5-9317.



I Want to...

Using University logos to make a brochure, a flyer, or a poster? Get some pointers in the I Want to... section.