University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Social Networking Graphics

Consistent use of icons and profile images helps viewers identify the University of Minnesota when linking to social networking pages from University web pages.

Social media icons


In order to comply with social media branding requirements (typically found on social media "Terms" pages), downloads that were previously offered on the Our Brand website should be replaced by official icons available in this download. Icons included are both .svg and Photoshop. See Requirements and Guidelines for information about use.

Preview the icons in this set.


Profile image example.

Profile images

Approved profile images for social media feature the University’s block M. The updated download includes a Photoshop file that allows you to customize a profile image for your unit. Instructions and Photoshop layers allow for creations of icons based on icon sizing for Facebook and Google+. See Requirements and Guidelines for information about use.

social networking requirements

Units that use social networking to communicate official University business must follow the social networking requirements and guidelines.

See the requirements and guidelines.