University of Minnesota
University Relations
Our Brand: How to Convey It
http://www.umn.edu/brand

Our Brand: How to Convey It.

 


Audio, Video, and Presentation Guidelines

See Logos and downloads for assets that can be used for audio and video.

 


Audio and video asset overview

University Relations, in partnership with the Office of Information Technology, has produced a number of resources for University audio, video, and multimedia projects.

Editing software—These assets were designed for Final Cut Pro, but can be imported into other editing software applications. Other applications may require a different file format and / or image dimension. When converting the video assets, be sure to maintain the proper aspect ratio.

Download audio and video assets in the Logo and Template Downloads section.


Multimedia and presentation requirements

Presentations

Presentation templates follow branding policy and contain all required elements:  wordmark, official colors, copyright statement.

Audio and video requirements

Audio

Audio recorded for official University communications and educational purposes must include the following statement, customized appropriately for your unit:

"Copyright 2014 by [Your Unit Name] at the University of Minnesota, an equal opportunity educator and employer."

Audio must also comply with the University’s Accessibility of Information Technology policy.

Prerecorded audio can be downloaded for use from Audio and Video Assets in the Logo and Template Downloads section.

Video

Video produced for official University communications and educational purposes must include:

  • The University of Minnesota wordmark specifically designed for video or PowerPoint;
  • The equal opportunity statement;
  • The responsible publisher or information provider;
  • Copyright information (e.g., © 2014 Regents of the University of Minnesota); and
  • Alternative access to the communication in compliace with the University’s Accessibility of Information Technology policy.

Captions

All University audio and video should be captioned, whenever possible.

Currently, the University has no central resource for producing captions or syncing transcripts to your audio or video. There are several online services available that charge a nominal fee.

download directory

All downloads available on the Our Brand site, all in one convenient location.

Go to downloads.