University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Color and Type

University marks and campaign graphics must use official colors or black-and-white. And maroon and gold must be prominent in all designs for print or the web.



Electronic colors

Maroon or gold or both should be prominent in any electronic publication color scheme. The official colors are:

  • Gold: R:255 G:204 B:51 (#ffcc33)
  • Maroon: R:122 G:0 B:25 (#7a0019)

Print colors

Consider legibility and contrast. Do not use a gold wordmark on a white background or a maroon wordmark on a black background. Do not screen the wordmark or print over it.

Uncoated Paper

  • Gold: Pantone 116U or
  • Gold: C:0 M:16 Y:100 K:0
  • Maroon: Pantone 201U or
  • Maroon: C:0 M:100 Y:63 K:29

Coated Paper

  • Gold: Pantone 136C or
  • Gold: C:0 M:27 Y:76 K:0
  • Maroon: Pantone 202C or
  • Maroon: C:0 M:100 Y:61 K:43

Secondary colors

Electronic colors

These secondary colors and tints (PDF) for electronic publications work well with the University's maroon and gold. Use these for inspiration or develop your own.

Units may incorporate colors other than those specified here into their electronic publications, but may not change the maroon background behind the wordmark or the maroon and gold block M combination in the web and email templates.

Print colors

These secondary colors (PDF) for print complement the University's official maroon and gold. Use these for inspiration or develop your own.


Typography for electronic publications

When choosing a font for online display, chose type that is widely available for most or all computers, such as Verdana or Arial (sans serif) or Times or Georgia (serif).

Helvetica, Trebuchet, Tahoma, and Lucida Grande are also widely available for both PC and Mac users. If you use one of these as your primary font, be sure to specify a more common font as an alternative just in case.

Type in electronic graphics

The font used in the Photoshop web header graphic artwork files is Neutraface, the Driven to Discover brand’s typeface.

When making decisions about text use in graphics, remember that viewers will not be able to change the text size; a possible accessibility issue.

Typography for print

The University's suggested fonts are Frutiger, Helvetica Neue, Hoefler, Times New Roman, and Neutraface, the Driven to Discover font.

Example of Neutraface

Neutraface is the Driven to Discover brand typeface.

download directory

All downloads available on the Our Brand site, all in one convenient location.

Go to downloads.