University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Driven to Discover Campaign

One mark of a great research university is the excellence of its faculty. At the University of Minnesota, we attract faculty whose research is changing the world. This multi-year Driven to Discover campaign tells their brilliant stories—on television and radio; through print, digital, and social media; and at public locations such as the airport. View the campaign.

This Is YOUR Campaign

All of us help achieve the University of Minnesota’s vision to change the world. We urge you to use this campaign to find yourself and your colleagues at the heart of Driven to Discover! Check out our toolkit of resources to see how you can use the campaign in all your marketing pieces.

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