University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Discovery Illuminates Everyone

This year's campaign is a continuation of the Illumination theme. It is meant to further communicate the University of Minnesota's Driven to Discover brand message and to demonstrate how discovery illuminates everyone. Through storytelling and the unique use of light, the campaign highlights discoveries that affect the citizens of Minnesota and the world.

Illumination is an effective tool for communicators to create unique, customized messages that connect to the core messages of the University's mission of teaching, research, and outreach, and leverage the overall marketing investment.

If you'd like to use the Illumination creative treatment to convey your message, contact University Relations - Creative Services to discuss.

What about Driven to Discover?

Driven to Discover is the University's official brand. It captures our search for knowledge and our drive to share that search with the larger community. Illumination is this year's creative treatment meant to bring the Driven to Discover brand to life. It does not replace Driven to Discover – it is a part of Driven to Discover.

Official Campaign Fonts

Due to licensing restrictions, the fonts cannot be centrally purchased; unit must purchase them individually.

Other options for Neutraface are also available.