University of Minnesota
University Relations
Our Brand: How to Convey It

Our Brand: How to Convey It.


Land Grant 150


2012 marks the 150th anniversary of the Morrill Act of 1862, legislation inspired by the view that higher education is a “public good.” Like a number of other universities across the country, the University of Minnesota is mounting a yearlong celebration of our land-grant mission, which continues to underlie our teaching, research, and outreach activities today.

The Land Grant 150 theme will be a framework for activities across the system that explore the University’s land-grant legacy and future—and the mission and impact of our campuses, Extension, research and outreach centers, and clinics and offices.

A set of graphics and assets has been developed for use on materials that promote events and activities related to the Land Grant 150 yearlong celebration. These graphics are differentiated from a logo: the Land Grant 150 graphics are not tied to or representing a unit identity, but instead represent a series of events.

As always, please follow the basic elements of the brand standards such as allowing for proper buffer space and not altering the graphics.

If you have any questions about using the Land Grant 150 assets, please contact University Relations.

Typography and Color Guidelines

Land Grant 150 Typography

The preferred font of the campaign is Neutraface Bold. Use Helvetica as an alternative.

Web Graphics

In order to eliminate redundancy, graphics placed on University of Minnesota websites should not include the wordmark or “Driven to Discover” elements as is featured on the print graphics. All asset downloads for the web (RGB) are approved for use.

See campaign examples and template downloads.

Free Promotional Items

Throughout 2012, the University of Minnesota will celebrate its land-grant mission with UMN Land Grant 150, a system-wide series of events and related activities designed to recognize the 150th anniversary of the signing of the Morrill Act. To help connect your existing events to this special anniversary, we've created UMN Land Grant 150 promotional products available to you at no cost. To order, simply complete this form. The items will be delivered to the address you provide.



Official Campaign Fonts

Due to licensing restrictions, the fonts cannot be centrally purchased; unit must purchase them individually.

Other options for Neutraface are also available.

download directory

All downloads available on the Our Brand site, all in one convenient location.

Go to downloads.