University of Minnesota
University Relations
Our Brand: How to Convey It
http://www.umn.edu/brand

Our Brand: How to Convey It.

 


Print Requirements

Required for all print publications:

Required for Course Catalogs, Student Recruitment Materials, and External Publications:

Recommended When Space Is Available:


Equal opportunity statement

Include one of these official versions in all publications.

Short form

The University of Minnesota is an equal opportunity educator and employer.

Use the short form for posters and other formats when space is limited.

Use the medium form for job postings and most other publications.

Use the long form for bulletins, catalogs, employee handbooks and application forms. Include the name and address of a contact who will handle requests for more information.

Medium form

The University of Minnesota shall provide equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.

Long form

The University of Minnesota shall provide equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.

Inquiries regarding compliance may be directed to the Director, Office of Equal Opportunity and Affirmative Action, University of Minnesota, 274 McNamara Alumni Center, 200 Oak Street S.E., Minneapolis, MN 55455, (612) 624-9547, eoaa@umn.edu. Website at www.eoaa.umn.edu.

This publication/material is available in alternative formats upon request. Please contact (name, department, address, phone number).


Disability access statement

Include one of the official versions below in all publications and event materials. Include the name and address of a contact who will handle requests and serve as the link to the Disability Services office. For disability accommodations, call 612-626-1333 or email ds@umn.edu. Call 612-625-1666 for document conversion.

  • Form for Conferences, Events and Activities
    To request disability accommodations, please contact (name, department, email address, phone number).
  • Form for Publications
    This publication/material is available in alternative formats upon request. Direct requests to (name, department, email address, phone number).

Recycling statement

recycle example.The University is subject to the Minnesota Statute, 16B.122 PURCHASE AND USE OF PAPER STOCK; PRINTING, which says that whenever possible our publications should use:

  1. Uncoated office and printing paper, unless coated paper is made with at least 50 percent postconsumer materials by weight.
  2. Recycled paper that contains at least 10 percent postconsumer material by weight, has not been dyed with colors (excluding pastels) and was manufactured using little or no chlorine bleach or chlorine derivatives.
  3. No more than two colored inks, standard or processed, except in formats where additional colors are necessary to convey meaning.
  4. Reusable binding materials or staples (use of glue is discouraged).
  5. Soy-based inks.
  6. Both sides of paper where commonly accepted publishing practices allow for it.

Include the recycled symbol and a recycling information statement indicating the appropriate postconsumer waste content of your paper on all publications. (Contact your printer to verify the postconsumer waste content.)

recycle image. Printed on recycled and recyclable paper with at least 10 percent postconsumer waste material.

Download the recycle symbol.

 


Mission statement

The mission statement adopted by the Board of Regents in 1994 is required in publications such as course catalogs and student recruitment materials.

Use the short form for external publications where space is limited.

Use the medium form for student recruitment publications and most other external publications.

Use the complete mission statement (or long form) in college catalogs and prospective student viewbooks.

Short form

The University's mission, carried out on multiple campuses and throughout the state, is threefold: research and discovery, teaching and learning, and outreach and public service.

Medium form

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation and the world. The University's threefold mission of research and discovery, teaching and learning, and outreach and public service is carried out on multiple campuses and throughout the state.

Long form

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation and the world.

The University's mission, carried out on multiple campuses and throughout the state, is threefold:

Research and Discovery—Generate and preserve knowledge, understanding and creativity by conducting high-quality research, scholarship and artistic activity that benefit students, scholars and communities across the state, the nation and the world.

Teaching and Learning—Share that knowledge, understanding and creativity by providing a broad range of educational programs in a strong and diverse community of learners and teachers, and prepare graduate, professional and undergraduate students, as well as non-degree-seeking students interested in continuing education and lifelong learning, for active roles in a multiracial and multicultural world.

Outreach and Public Service—Extend, apply and exchange knowledge between the University and society by applying scholarly expertise to community problems, by helping organizations and individuals respond to their changing environments, and by making the knowledge and resources created and preserved at the University accessible to the citizens of the state, the nation and the world.

In all of its activities, the University strives to sustain an open exchange of ideas in an environment that embodies the values of academic freedom, responsibility, integrity and cooperation; that provides an atmosphere of mutual respect, free from racism, sexism and other forms of prejudice and intolerance; that assists individuals, institutions and communities in responding to a continuously changing world; that is conscious of and responsive to the needs of the many communities it is committed to serving; that creates and supports partnerships within the University, with other educational systems and institutions, and with communities to achieve common goals; and that inspires, sets high expectations for and empowers the individuals within its community.


Copyright notice

Include the copyright notice whenever space allows. It states that the Board of Regents is the copyright owner of all electronic and print materials created by University staff in administrative units and academic departments. Copyright ownership does not depend upon registration with the U.S. Copyright Office.

  • Form for University Publications
    © 2010 Regents of the University of Minnesota. All rights reserved.
  • Form for Non-University Publications
    © 2010-11 Regents of the University of Minnesota. Reprinted with permission.

The University Libraries Copyright Information and Education Web site is dedicated to helping faculty and staff understand the complexities of copyright law. Please visit the site to familiarize yourself with the basics of copyright laws and permissions. If you know you need a permission to use copyrighted materials for your work, the University's Copyright Permissions Center is available to help you through that process.


Credit statement

Give credit to those who contribute to a University publication. Besides acknowledging their efforts, it helps readers who want more information or extra copies, and provides a reference point for future updates. The statement can include:

  1. The names of key contributors (e.g., Produced by/Designed by/Written by/Photography by/Printed by).
  2. The quantity produced.
  3. The effective date or date of publication.

download directory

All downloads available on the Our Brand site, all in one convenient location.

Go to downloads.